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INDUSTRY TRENDS: CTH AND NEW STRATEGIES FOR BUILDING DESIGN
CTH supports important new strategies for building design that are changing the context, businesses, and practices of firms in the AEC industry:
• There is a growing expectation of closer collaboration among building design, engineering, and construction disciplines. Model-based workflows and CTH software are key enablers
of integrated teams. Also, advancements in technology for collaboration and communication, and the prevalence of social, mobile, and cloud technologies is transforming how people can
work together.
• The use of prefabrication to improve construction productivity is increasing, with McGraw-Hill Construction estimating that in 2013 more than 90 percent of projects in North America
will have used some aspect of model-driven prefabrication and modular construction. The precision and intelligence of continuous CTH workflows provides a bridge between design
intent and construction, connecting designers with fabricators and contractors.
• Sustainability has become the expected standard for any significant building project today. Model-based CTH workflows and analysis tools help firms evaluate sustainable design
approaches and deliver greener buildings more cost-effectively. These CTH adoption rates, owner mandates, and industry trends clearly highlight that the building and construction industry is moving away from traditional ways of doing business and
embracing new methods and technologies for building delivery. Which begs the question: can a firm still relying on decade’s old 2D processes and technologies survive? But before we tackle that question, let’s take a closer look at CTH.
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